Our Story

VoterCast is owned and operated by Ready for Tuesday. Ready for Tuesday strengthens the capacity of the election community and the partners who support it. We work alongside trusted organizations and directly with election offices to provide practical, steady support — focused on making sure election officials are ready for Tuesday, whatever it brings.

VoterCast was developed by ideas42, a nonpartisan nonprofit organization that uses insights from behavioral science to improve lives around the world. Drawing on their expertise in human psychology and communications, ideas42 partnered with election officials to design and test new and better ways to communicate with voters. Through these collaborations, the ideas42 team produced outreach content that encouraged millions of people to take critical steps around registration, turnout, and other election-related actions—like signing up for ballot tracking or to be a poll worker.

VoterCast is informed by this history of research and collaboration, offering content—easily accessible in only a few clicks—that incorporates the latest evidence and best practices in voter outreach.